Enhanced customer loyalty, increased transaction size and conversion rates are goals that all retailers strive towards. ICC/Decision Services develops programs that deliver these outcomes and more.

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Is it possible to measure the success of your trade & promotional spend? Yes it is, and no one does it better than we do. We’ll improve your initiatives and prove your success.


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Increasingly savvy health care consumers are demanding more from you and your competitors. Learn where you stand, grow your practice and increase retention.



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Recent News

May 14, 2008Terry Vavra To Lead Free Webinar On: The Customer Delight Principle
Terry Vavra will discuss his book, The Customer Delight Principle. He will reveal how many companies have set up customer experience management programs resulting in positive change by measuring and improving through customer feedback.

May 05, 2008Marrone Joins ICC/Decision Services As Senior Vice President
Gerry Marrone has joined ICC/Decision Services, a leading provider of Customer Experience Management solutions as Senior Vice President of Brand & Agency Development. In his new position, Marrone will spearhead many of the firm's brand and agency initiatives including audits and ROI metrics in such areas as consumer events, in-store compliance and product placement.

Mar 20, 2008Retail Market Research Veteran Joins ICC/Decision Services
Nanette Brown joins ICC/Decision Services, a leading provider of customer experience management solutions, after serving as Senior Consumer Research Analyst at Pathmark Stores. In her new position, Brown will spearhead many of the firms market research endeavors; including consumer intercept surveying and existing grocery, drug and convenience programs.

Jan 08, 2008Customer Relationship Management Expert Joins ICC/Decision Services
Terry Vavra, Ph.D., has joined ICC/Decision Services David Rich, President & CEO announced today. The addition of Dr. Vavra, an internationally recognized customer satisfaction thought leader, consultant and the author of several books on the topics of customer loyalty measurement and management, further solidifies ICC/Decision Services position as a leading provider of fully integrated Customer Experience Management (CEM) solutions.

Oct 15, 2007Industry Leader David Rich Leads Free Webinar:
• How do you know that mystery shoppers are really visiting your stores?
• How do you know that the results obtained are credible?

These are questions that marketing professionals must struggle with when setting up a mystery shopping program. That's why retail professionals across the country will join David Rich Wednesday, October 17 in a Webinar to discuss ways to assure their mystery shopping programs are credible and dependable. David Rich is president and CEO of ICC/Decision Services, an industry-leading cutting-edge firm that provides reliable, results-oriented programs for its clients.


Customer Experience Management Company offering Customer Experience programs such as mystery shopping and competitive shopping. Increase revenue through our customized mystery shopping and competitive shopping programs. Contact ICC Decision Services for more information on mystery shoppers and competitive shopping. Mystery Shopping Programs, Customer Experience Management, retail research, brand research, mystery shoppers, opinion research, mysteryshopper, secret shopper, secret shopping, Employee Surveys